AFILMLY
My ROLES
From December 2023 to March 2024, as the sole designer, I identified the brand strategy based on market research, created style guides, redesigned the Amazon shop visuals, and crafted the brand story, including the slogan and product descriptions. I also developed print materials for offline marketing, such as brochures and flyers.
UX Design
Product Visual Composition
AD Design
Print Design
SKILLS
Brand Strategy
visual Identity
Copywriting
E-commerce Store Design
Natural, Healthy, Comfortable
BRAND IDENTITY
To align with the brand's luxurious and high-end direction, I conducted market research and decided to emphasize the natural materials and skin-friendly qualities of the pillows. This focus is consistently reflected in the slogan and product descriptions.
Additionally, I extensively incorporated imagery of green plants and soft lighting to evoke these qualities and create a cohesive brand identity.
